The Doctor
Hong Soon-be
Director, SOON BE Clinic Board-certified ENT specialist · PhD coursework completedDirector, SOON BE Clinic · Board-certified ENT specialist · PhD coursework completed
Clinical Advisor & Adjunct Professor ENT, Asan Medical CenterClinical Advisor & Adjunct Professor, ENT, Asan Medical Center
The beauty of a face is never a matter of shape alone. It is protecting what a feature does, while shaping it in harmony with the whole face. One physician looking at function and form together. That is why SOON BE concentrates on the nose and the lips.
The beauty of a face is never a matter of shape alone. It is protecting what a feature does, while shaping it in harmony with the whole face. One physician looking at function and form together. That is why SOON BE concentrates on the nose and the lips.
The name
脣鼻
The name is the practiceThe name is the practice
Soon-be (脣鼻) is the director’s own name, and the name of the two areas she has worked in longest.
The nose is how we breathe; the lips are how we speak. Change the shape without understanding the function, and even good surgery does not last.
Career
It began in ENTIt began in ENT
I learned how the nose works first, and how it should look second.I learned how the nose works first, and how it should look second.
- 2010
Medical licence · Internship, Asan Medical Center
Licence No. 105747
- 2011 — 2014
ENT Residency, Asan Medical Center
Four years across nose, ear and head & neck
- 2014
Training in the United States
Rhinology, Stanford University School of Medicine · Facial Plastic Surgery Center, UC Davis
- 2015
Board certification in Otorhinolaryngology
Korean Society of Otorhinolaryngology No. 4055
- 2015 · 2016
Rhinology Fellow
Clinical & research fellow, Asan Medical Center · Clinical fellow, Yeouido St. Mary’s Hospital
- 2020
PhD coursework completed · Otorhinolaryngology
University of Ulsan College of Medicine (Asan Medical Center)
- 2019 — present
Clinical Advisor & Adjunct Professor, ENT, Asan Medical Center
Academic activity
Presented in many citiesPresented in many cities
Since residency I have attended and presented at conferences at home and abroad, exchanging views with international specialists and continuing to learn.
- 2013
Stockholm
7th International Symposium on Otitis Media · Presentation
- 2014
New York
American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) · Presentation
- 2015
Cannes
European Academy of Facial Plastic Surgery · Presentation
- 2015
Bangkok
Pan-Asian Academy of Facial Plastic and Reconstructive Surgery · Presentation
- 2015
Chicago
Chicago Rhinoplasty Symposium · Training
- 2012 — 2025
Seoul
Asan Medical Center International Rhinoplasty Symposium · Presentation
Asan Medical Center Award for Outstanding International Paper
Korean Society of Otorhinolaryngology · Korean Rhinologic Society Korean Academy of Facial Plastic and Reconstructive Surgery · Korean Academy of Cosmetic SurgeryKorean Society of Otorhinolaryngology · Korean Rhinologic Society · Korean Academy of Facial Plastic and Reconstructive Surgery · Korean Academy of Cosmetic Surgery
Papers
Years spent asking why a nose stops feeling right
- 2016
Relationship between residual inferior turbinate volume and symptoms after nasal surgery
Laryngoscope
We showed in numbers that the more tissue is removed inside the nose, the worse breathing becomes
- 2018
Autologous adipose-derived cell therapy for empty nose syndrome
Clinical and Experimental Otorhinolaryngology
A study of a treatment for a nose that has already become uncomfortable
- 2015
Motivations and surgical outcomes of rhinoplasty in middle-aged and older patients
Journal of Craniofacial Surgery
On how the goal of rhinoplasty changes with age
- 2015
Nasal tip cartilage grafting (Augmentation Shield Graft)
JAMA Facial Plastic Surgery
Building the nasal tip with the patient’s own cartilage instead of an implant
Other papers in international journals
- 2018
Comparison of Multiple Allergen Simultaneous Test and ImmunoCAP for the Diagnosis of Allergic Rhinitis
Korean J Otorhinolaryngol-Head Neck Surg
- 2016
Laryngeal Verruca Vulgaris: A Case Report and Review of Literature
J Korean Society Phoniatrics Logotedics
- 2016
Influence of middle ear mucosal condition on post-tympanoplasty audiologic outcome
Eur Arch Otorhinolaryngol
- 2015
Prognostic value of lymph node density in high-grade salivary gland cancers
J Surg Oncol
- 2014
Clinical values of 18F-FDG PET/CT in oral cavity cancer with dental artifacts on CT or MRI
J Surg Oncol
- 2014
Long-term follow-up of otitis media with effusion in children: comparisons between a ventilation tube group and a non-ventilation tube group
Int J Pediatr Otorhinolaryngol
- 2013
Results of caloric and sensory organization testing of dynamic posturography in migrainous vertigo
Acta Otolaryngol
- 2012
The clinical application and efficacy of sodium hyaluronate-carboxymethylcellulose during tympanomastoid surgery
Laryngoscope
Our principle
Surgery is hard to undo. So we tell you first about the cases where it is better not to.Surgery is hard to undo. So we tell you first about the cases where it is better not to.
We explain what is possible, what is not, and how long recovery takes — all with equal weight.
Visiting
How to find us
We see one person at a time, by appointment, so that no one is left waiting.
Location
3F, 412 Gangnam-daero (Yeoksam-dong), Gangnam-gu, Seoul, Korea
- Subway
- Gangnam Station (Line 2) — 0 min walk from the exit
- Parking
- Building car park · 2 hours free with a visit
- Phone
- +82 2-0000-0000
Clinic hours
- Mon – Fri
- 10:00 — 21:00
- Saturday
- 10:00 — 18:00
- Sunday · Public holidays
- Closed
- Lunch break
- 13:00 — 14:00
All visits are by appointment. Without one, the wait may be long.
Consultation
Start with whatever is on your mind
You can decide later.
It is fine to come today just to talk.